Each home is unique, the marketplace is always in flux, interest rates constantly change and new buyers search for homes daily. With such fluidity, it is vital to craft marketing plans specifically for individual homes and market conditions. To that end, we retain a full time real estate marketing specialist to assist our luxury clients.

At Beran & Steele we believe in exposure...the proper kind, that is. Marketing high-end homes require (and deserve) more than a copied color flyer or a listing in a real estate give-away.

To ensure vibrant, high-quality images which highlight the key selling features of your property, our marketing specialist arranges for professional photography of your home's interior and exterior and meets with you to discuss key selling points. Your home will receive a customized, professionally printed, property brochure including detailed information and eye-catching photographs, a virtual tour, floor plans and more.

Working closely with leading magazines and newspapers, our marketer designs effective ads that generate proven results for customers. When you list your property with Beran & Steele, you can count on the fact that your property will gain maximum exposure through aggressive and consistent media advertising.

Our advertising efforts are unequaled at Smith Mountain Lake. We spend time, and money, to generate results. Because we have spent many years perfecting a successful strategy, we choose not to make it public knowledge. We will be delighted however to review our materials with you at your convenience.